Commercial Critique

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3AM FEEDING
BBDO NEW YORK
CAMPBELL’S

A new mother wakes up in the middle of the night to find her newborn babies and husband are with Carolina Panthers linebacker Luke Zuechly. The ad is humorous and fun, which is perfect for the Campbell’s brand. This is an information on the Campbell’s Chunky Max line of soup. I really like how they partnered with the Carolina Panthers. I am assuming the target market involves dads who don’t have time to cook and love football. Their problem is that they need more energy throughout the day so Chunky Maxx’s 40% more meat is the answer to their prayers. I think this advertisement is effective because they incorporated two things a lot of people like. Campbell’s and Football. I would recommend the ad to talk more about the ingredients that go into the chowder. By adding in this imagery, it would make people more prone to trying a new recipe.

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