Friday
This morning, I attended the Inside the Jury for Innovations. I found this session interesting because Google won Grand Prix for something that was already done. ChaCha was a search engine where you were able to text a question and receive the answer through SMS. However the judges chose Google for most innovative? I just want to know if the judges did their research before picking a winner.
I then attended the Covergirl panel on Can We Redefine Femininity with Creativity? I thought that the moderator asked some really great questions on the beauty industry and how marketers have the power to transform the original standard of beauty to a more inclusive one. Before, men were the CEOs and marketers for female beauty products. That explains why the ads before were very shallow and it made the models out to only care about beauty and looking good for men. But now, insight shows that women apply makeup to build confidence and have fun. Covergirl also is the first to start including women of diverse backgrounds. They want Covergirl representatives to be ethnically diverse, of various skin tones, and careers. If men can embrace masculinity, femininity should be empowering as well. By giving women the ability to define femininity, they are able to change the culture and inspire young generations to accept it as a strength.
After this, I attended the Parkland Survivors panel. They shared their individual accounts of Feb 14 and how they started their organizations to help future generations fight against school shootings. I felt inspired by these younger people because of their strength to talk about a traumatic event and turn it into a national movement. However, I don’t think the moderator asked the right questions. He asked some uncomfortable questions dealing with finance for the organizations. He sort of spun it into a “give them money” type of conversation. Instead, he should have asked “how can these people help the cause using their advertising expertise and networks?” I would think advertisers could work with relative brands or causes to gain awareness on an international level.
Lastly, I attended my second awards show.
I then attended the Covergirl panel on Can We Redefine Femininity with Creativity? I thought that the moderator asked some really great questions on the beauty industry and how marketers have the power to transform the original standard of beauty to a more inclusive one. Before, men were the CEOs and marketers for female beauty products. That explains why the ads before were very shallow and it made the models out to only care about beauty and looking good for men. But now, insight shows that women apply makeup to build confidence and have fun. Covergirl also is the first to start including women of diverse backgrounds. They want Covergirl representatives to be ethnically diverse, of various skin tones, and careers. If men can embrace masculinity, femininity should be empowering as well. By giving women the ability to define femininity, they are able to change the culture and inspire young generations to accept it as a strength.
After this, I attended the Parkland Survivors panel. They shared their individual accounts of Feb 14 and how they started their organizations to help future generations fight against school shootings. I felt inspired by these younger people because of their strength to talk about a traumatic event and turn it into a national movement. However, I don’t think the moderator asked the right questions. He asked some uncomfortable questions dealing with finance for the organizations. He sort of spun it into a “give them money” type of conversation. Instead, he should have asked “how can these people help the cause using their advertising expertise and networks?” I would think advertisers could work with relative brands or causes to gain awareness on an international level.
Lastly, I attended my second awards show.
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