Industry Craft Awards
This year, the Cannes Lions also introduced a new craft category, Industry Craft, which honors the creative artistry, talent, and skill required to deliver a perfectly executed solution. It exemplifies expertise and vision in the application of creative techniques. As we all know, brands need artistry in order to make a significant connection with people. In this awards category, they explored the works of 16 countries. They are identified as typography, art direction, illustration, photography, and copywriting. The sections include Brand & Communications Design, Packaging Design, Print & Publishing, and Outdoor. 1,720 entries were received and 47 Lions awarded: 5 Gold, 13 Silver and 28 Bronze. The Grand Prix went to ‘Ali’ by Ogilvy, Chicago for SC Johnson, USA. The Grand Prix winner was part of a print and outdoor advertising campaign called Kiwi First Steps. The campaign tells a story of six iconic figures, narrating the moment they took a stand and started changi